Google AdWords new responsive search ads can show 3 headlines
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations...
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Link building is complicated: A rebuttal
Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...
Link building is complicated: A rebuttal
Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it,...
Has Amazon ended its Google Shopping campaigns?
It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
Has Amazon ended its Google Shopping campaigns?
It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
Ask the SMXpert: Google manual penalties explained
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...
Ask the SMXpert: Google manual penalties explained
Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...
Google rolls out new ID requirements for US political ads
blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
Google rolls out new ID requirements for US political ads
blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...
The ultimate guide to bot herding and spider wrangling — Part Two
Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the...
The ultimate guide to bot herding and spider wrangling — Part Two
Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the...
Where to find ideas for content your audience will love, look at and link to
While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...
Where to find ideas for content your audience will love, look at and link to
While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how...
Searcher intent: The secret ingredient behind successful content development
Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...
Searcher intent: The secret ingredient behind successful content development
Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...
Look Ma, no keywords! Phrase-free AdWords campaigns are here
Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...
How to use good ol’ PPC to support fun and creative branded content
One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...
How to use good ol’ PPC to support fun and creative branded content
One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...
Let’s face it — clickbait works. Here’s how to use it to your advantage
No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results...
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