Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today.
While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how interesting a topic might be, can you really find a way to write something engaging that hasn’t already been written a thousand times?
You can, if you approach it with the proper perspective.
The problem is that your perspective is likely flawed because you, unlike many in your audience, are immersed in the topic on a daily basis.
The key is to get out and look at it from a fresh perspective. Forget what you know, and see it the way an outsider would.
Fortunately, that doesn’t require a concussion or mind-altering drugs. It just requires you to invest some time learning how outsiders think and talk about your industry, and, while there are a lot of tools designed specifically for compiling actionable keyword data, we’re going to look at a different approach today.
This is a more human approach that may turn up some opportunities other tools may miss.
This approach isn’t always as straightforward as others because you’re not necessarily digging up specific keywords to target. Instead, you will be looking at the thought process used by your audience and using it to create content that answers their questions and solves problems.
Let’s look at a number of places to find these new content ideas.
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