Google rolls out new ID requirements for US political ads

Google has issued new ID requirements for US political advertisers, according to a company 

blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president.

Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or lawful permanent residents. The new rules also include a requirement to clearly disclose who is paying for the ad.

[Read the full article on Search Engine Land.]