It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads.
According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1, and then they completely disappeared from Auction Insights reports on April 28, with no Amazon PLAs (product listing ads) reappearing since then.
“While it’s not uncommon for competitors, including Amazon, to disappear from an advertisers’ Auction Insights reports for a day or two at a time as a result of the natural day-to-day fluctuations in the auctions driving traffic, the widespread vanishing act observed over the last week point[s] to Amazon itself pausing its Shopping campaigns,” writes Merkle’s associate director of research, Andy Taylor, on the Merkle blog.
Comments