Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...

Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...

The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...

The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...

A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...

It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....

Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....

threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the...

Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the...

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...