SAP-owned Gigya offers a new GDPR-friendly consent tool
Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...
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SAP-owned Gigya offers a new GDPR-friendly consent tool
Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some...
Get back to basics: New Forrester report lays out priorities for mobile marketers
The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...
Get back to basics: New Forrester report lays out priorities for mobile marketers
The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...
The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...
The IVEP Association is readying an ambitious new smart video platform for web and TV
A frame of video with an overlaid IVEP smart object. A Canada-based non-profit association has the ambitious goal of launching a new kind...
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
A visual metaphor for iPaaS solutions If you’re a typical marketer, you have quite a few tools and platforms that need to transfer data...
Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....
Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof....
Influential launches IBM Watson-powered platform to analyze a brand’s social audience
It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...
Influential launches IBM Watson-powered platform to analyze a brand’s social audience
It’s not every day that one of my past stories played a role in the story I’m writing. But that’s the case here. In 2015, while working...
Mobiquity launches a blockchain layer for maintaining a data trail
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....
Mobiquity launches a blockchain layer for maintaining a data trail
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners....
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...
Tapad launches a Customer Data Platform
Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the...
Tapad launches a Customer Data Platform
Tapad has made its living by helping brands reach the same user across her various devices, so that ads could be coordinated on, say, the...
Forrester report: Here are the biggest myths about blockchains
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...
Forrester report: Here are the biggest myths about blockchains
It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution...
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