Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof.
Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program.
This week, the Livonia, Michigan-based firm is launching its Remarketing Activation, a way to reach website-surfing consumers through email, printed postcards or possibly other non-web channels. This launch follows a limited pilot offering late last year.
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