WFA to brands: Go beyond GDPR for online data transparency
manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
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WFA to brands: Go beyond GDPR for online data transparency
manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Facebook to change terms of service for members outside Europe ahead of GDPR
The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
Facebook to change terms of service for members outside Europe ahead of GDPR
The move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
MarTech Today’s GDPR guide for marketers is now available
GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Bottos launches a marketplace for data to train AI models
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...
Bottos launches a marketplace for data to train AI models
Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Tech companies organize two efforts to support personal data management — both called Open GDP
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Tech companies organize two efforts to support personal data management — both called Open GDP
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Adobe gets more serious about voice interaction with purchase of Sayspring
That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...
Adobe gets more serious about voice interaction with purchase of Sayspring
That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...
How the C-suite benefits from a strategic marketing operations function
The charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...
How the C-suite benefits from a strategic marketing operations function
The charter for a regular marketing operations group is to improve the efficiency and effectiveness of marketing in people, processes,...
Content nurturing for ABM: Moving from theory to practice
Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an Account-Based Marketing (ABM) approach...
Content nurturing for ABM: Moving from theory to practice
Here is a scene that’s all too familiar: Your Sales and Marketing organization has bought into an Account-Based Marketing (ABM) approach...
Here are some more misconceptions about GDPR
There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard...
Here are some more misconceptions about GDPR
There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard...
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