Tech companies organize two efforts to support personal data management — both called Open GDP

The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances.

Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR.

The OpenGDPR framework was announced late last week by its four founding members: customer data platform mParticle; mobile attribution/analytics provider AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.

[Read the full article on MarTech Today.]