Yelp
announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business listing. In an attempt to increase potential revenue for advertisers, the new Call to Action feature enables a link within an advertiser’s business listing that will take consumers to the website where the transaction can be completed.
The sample below shows a ‘Reserve Now’ Call to Action button, but advertisers can choose whatever transaction they prefer.
According to the announcement, Ticketmaster was one of the first Yelp advertisers to take advantage of the Call to Action feature. The event ticketing company used the feature on more than 2,000 of its live entertainment venue Yelp listings, offering consumers the opportunity to go from the venue’s Yelp listing directly to buying tickets on Ticketmaster’s website.
With a reported 102 million monthly unique visitors and approximately 10 million monthly unique mobile devices using the Yelp app, Yelp says their users will be able to access the Call to Action feature via desktops and mobile devices.
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