Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new...

Playable Ads Preview tool lets users know if the call-to-action is not implemented correctly. Facebook has launched a Playable Ads...

New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on...

Google revealed a number of Pixel 4 features Monday, including facial recognition and hands-free controls thanks to Google’s Soli...

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain...

Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new...

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and...

There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The...

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...

According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart...

Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...

Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with...

Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...

Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...

Artist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...

Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...