Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

Yahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...

Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical...

Yahoo Gemini rolled out a couple of new features ahead of the big holiday shopping push. Conversion Optimization For CPA Advertisers can...

In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of...

rolled out two new retargeting capabilities for native advertising as well as some new measurement tools. First, there are two aspects of...

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the...

Yahoo and Microsoft have renewed their search partnership. What’s changed? What’s staying the same? Here’s the rundown. What Was The Old...

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by...

As one part of its growth strategy, Yahoo has bet heavily on native ads. The company’s Gemini platform offers both mobile search and...

Forget the web of things. Perhaps one of the biggest revolutions underway right now is the “web of streams” and how that’s transforming...

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s...