Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK.  The company says the new SDK has been...

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...

Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...

nevodka / Shutterstock.com Remember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top...

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

Oath CEO Tim Armstrong (right) Verizon’s two-year-old mobile video service Go90 is probably going bye-bye. Go90’s future has been...

Remember Tumblr? You’d be forgiven for having forgotten. Ever since Yahoo acquired the microblogging platform for $1.1 billion in May...

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads —...

Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company...

nevodka / Shutterstock.com According to reports this morning, the final price Verizon has agreed to pay for Yahoo is $350 million less...

According to Bloomberg, Verizon is close to a renegotiated deal for Yahoo, which would bring the price down $250 million. That’s quite a...

nevodka / Shutterstock.com Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon...

nevodka / Shutterstock.com Earlier this year, Verizon agreed to buy most of the assets of Yahoo, including the Yahoo brand. The purchase...

In what could be its next-to-last earnings release as an independent company, Yahoo posted better-than-expected results this afternoon....

nevodka / Shutterstock.com Verizon is reportedly going to declare the massive Yahoo data breach as a “material” event. If so, it has the...

If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...

Twitter scored 2.3 million total viewers for its first-ever livestream of an NFL game on Thursday night, according to figures provided by...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...

Following several rounds of bidding and rumors this weekend, it was confirmed this morning that Yahoo is being acquired by Verizon for...