AddThis, a provider of social sharing buttons, says it now has more than 14 million domains in its publisher network and reaches more than 1.3 billion web users per month.
For comparison, ShareThis says it has 1.3 million publishers in its network and Shareaholic says it has more than 200,000 websites using its tools.
AddThis’ numbers are impressive, and the company hopes to expand its footprint with a new set of social plugins that go beyond simple content sharing announced this morning. The plugins include a Follow tool, Welcome tool and a Trending Content tool. Here’s how AddThis describes each:
Follow Tool: Follow buttons can be placed with content on site to allow users to become fans, followers or subscribers in one click.
Trending Content Tool: The Trending Content tool uses a content feed API to continuously promote a brand’s top content in real time on their site, in newsletters or on social channels.Welcome Tool: The Welcome tool allows publishers to optimize an incoming user’s experience by welcoming them with a personalized greeting and call-to-action.
AddThis also says it’s expanding its existing Analytics tool to include data on which content is generating the most fans/followers, and which content is being copied/pasted most often.
There’s also change at the corporate level: The company — which was formerly known as Clearspring — is consolidating its activities under the AddThis name.
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