Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs,...

Source: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged...

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...

A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on...

A new survey from Sumo Heavy Industries has both good and bad news for social media. The survey was conducted in May among more than...

According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...

rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest...

According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...

As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially,...

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...

Pew Research has released a new report summarizing social media usage and found, of the 68 percent of Americans using Facebook, 74...

Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...

Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...

Last month, 16-year old Carter Wilkerson from Reno, Nevada, tweeted Wendy’s, asking how many retweets it would take to win a year’s worth...

For eight of the last nine months, UNILAD has ranked at the top of Tubular’s list of the most watched video creators, followed by The LAD...