US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result.
Join Mike Boland, BIA/Kelsey’s Chief Analyst and VP of Content, and Ross Kaplan-Winn, Search Engine Marketing Manager at Top Level Management, as they offer a primer on how to use and benefit from call tracking and analytics. You’ll learn how to:
Use click-to-call to increase your AdWords effectiveness.
Utilize call tracking and still maintain SEO efficiency.
Understand the relationship between your online and offline channels.
Register now for “Call Tracking and Analytics 101: Tactics to Improve Online/Offline Channel Efficiency,” produced by our sister site, Digital Marketing Depot, and sponsored by CallRail.
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