With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide.
The problem is that this success has also led to intense competition. As a result, driving organic users at scale is not a realistic outcome for most apps. Market-driven, non-organic installs play an increasingly important role in them mix.
To help you rise to the top in the mobile-first era, AppsFlyer put together this comprehensive guide. Visit Digital Marketing Depot to download “Getting Started with Mobile Attribution.”
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