Understanding campaign performance: Answers to common conversion tracking questions

Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members.

While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to questions about campaign performance when conversions don’t seem to be tracked correctly, which in turn can lead to prickly situations where jobs can be at stake.

A client’s questions about some confusing aspect of AdWords need to be answered correctly if you want to look like the PPC rockstar you are.

Here are a few common conversion questions we are frequently asked and their answers.

[Read the full article on Search Engine Land.]