We audited Google Ad recommendations: What we learned will surprise you
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most...
Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near...
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Maybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...
Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight...
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive...
Now that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session...
As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve...
The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in...
Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to...