Fahad HSep 4, 20195 min readWe audited Google Ad recommendations: What we learned will surprise youGoogle rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
Fahad HAug 26, 20192 min readVideo marketing tops list of marketers’ priorities, voice search ranks lowAccording to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Fahad HAug 2, 20193 min readDon’t fall for the ‘magic keyword’ trap on AmazonFor particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Fahad HJul 31, 20194 min readDemystifying visibility metrics in Google AdsMetrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most...
Fahad HJul 22, 20193 min readHow to use search engine marketing to build and strengthen your brandSome companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
Fahad HJul 17, 20194 min readTV-focused brand budgets are more efficient when combined with YouTube and FacebookThis may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near...
Fahad HJun 20, 20197 min readAre you on the wrong platform? Paid search vs. paid socialWhen it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Fahad HJun 18, 20191 min readOligopoly? Not so fastMaybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
Fahad HJun 18, 20193 min readTrueView audience engagement: Paid strategies to find fans and reduce wasteAll advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Fahad HJun 13, 20194 min readHere’s how you align marketing strategy with your customer’s journeyEveryone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
Fahad HJun 10, 20194 min readA look under the hood of profitable e-commerce websitesSteve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
Fahad HJun 3, 20194 min readAnswers to common questions about YouTube AdsI never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...
Fahad HMay 21, 20193 min readReimagining the marketing funnel for the disrupted customer experienceMarketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
Fahad HMay 20, 20196 min readBe smart, advertisers. Here’s how to approach rising Google brand CPCBranded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
Fahad HMay 16, 20195 min readIs Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gainsOne of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight...
Fahad HMay 14, 20193 min readWelcome to the Golden Age of competitive researchRobert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive...
Fahad HMay 10, 20192 min readWhat happens post-conversion? It’s time we figure it out, togetherNow that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session...
Fahad HMay 9, 20193 min readIf you’re not remarketing keywords, you’re missing outAs a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve...
Fahad HMay 7, 20199 min readContextual audience targeting: Pivot your audience strategy from cookies to contentThe 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in...
Fahad HMay 2, 20194 min readLearn how to get better returns from Microsoft AdsNote: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to...
