We audited Google Ad recommendations: What we learned will surprise you
Google rolled out its “Recommendations” page, formerly known as “Opportunities,” in 2018. The page features an optimization score, which...
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Video marketing tops list of marketers’ priorities, voice search ranks low
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Don’t fall for the ‘magic keyword’ trap on Amazon
For particularly popular, lucrative search terms on Amazon, organically moving up towards the top of the first page of results is a...
Demystifying visibility metrics in Google Ads
Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most...
How to use search engine marketing to build and strengthen your brand
Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing...
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
This may not be groundbreaking news, but it bears repeating: the media landscape isn’t the same as it used to be. And it’s nowhere near...
Are you on the wrong platform? Paid search vs. paid social
When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets...
Oligopoly? Not so fast
Maybe I got out of the wrong side of the bed today, but I see opportunities to call B.S. everywhere, on indiscretions large and small. So...
TrueView audience engagement: Paid strategies to find fans and reduce waste
All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Here’s how you align marketing strategy with your customer’s journey
Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid...
A look under the hood of profitable e-commerce websites
Steve Jobs put it well when he said, “Simple can be harder than complex…but it’s worth it in the end because once you get there, you can...
Answers to common questions about YouTube Ads
I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...
Reimagining the marketing funnel for the disrupted customer experience
Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight...
Welcome to the Golden Age of competitive research
Robert Brady, founder of Righteous Marketing, presented at HeroConf this year on what he’s calling the the Golden Age of competitive...
What happens post-conversion? It’s time we figure it out, together
Now that I’ve had time to fully digest HeroConf 2019, there was one main theme: what happens post-conversion. When a room of session...
If you’re not remarketing keywords, you’re missing out
As a small or medium sized business owner, you have been rocking it at PPC lately. You’ve got a few different campaigns running, you’ve...
Contextual audience targeting: Pivot your audience strategy from cookies to content
The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in...
Learn how to get better returns from Microsoft Ads
Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to...
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