Until now, advertisers using Twitter’s mobile app promotion to drive app installs could only get analytics on ad performance by working with one of the platform’s ad tech partners. Today, the company announced app marketers can get these insights for free via Answers.
Answers is part of Twitter’s developer platform introduced in October, Fabric, which rolls up its various tools and services like Crashlytics and MoPub. To get Answer’s real-time analytics, advertisers need to integrate Fabric into their apps and choose the Crashlytics Kit.
Answers will only track conversion performance on Twitter itself, so if you want to measure conversions and customer lifetime value across other channels, that’s where Twitter’s ad tech partners come in.
Marketers can see both organic and paid installs in the dashboard.
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