
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

Social networks to face huge fines in Germany for not removing ‘illegal content’ in 24 h
As of yesterday, Germany began to enforce its anti-hate speech and illegal content law (“NetzDG”), originally passed in mid-2017. It...

Tumblr founder David Karp steps down as CEO, COO Jeff D’Onofrio takes over
Remember Tumblr? You’d be forgiven for having forgotten. Ever since Yahoo acquired the microblogging platform for $1.1 billion in May...

Tumblr is releasing ads across blogs & giving users a cut
Tomorrow, Tumblr will be releasing ads across its network of Tumblrs. The good news for publishers? They’ll be getting a slice of the...

Hulu has joined this list of major platforms that ignore Do Not Track requests
Update: This article was updated on May 17, 2017, after Twitter announced in a change to its privacy policy that it will no longer...

Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net
Tumblr is in a bad way. Three years after Yahoo bought the company in a $1.1 billion deal, the social network is having such a hard time...

Tumblr’s live video strategy is syndicating services like YouTube and YouNow
People will be able to cross-post their live streams from YouTube, YouNow, Kanvas and Upclose to Tumblr. No, Tumblr isn’t rolling out its...

Social Video Chart: Your at-a-glance guide to 7 major platforms
It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an...

Tumblr looks to repair ad biz with blogless ads, sales team’s return
Alexander Supertramp / Shutterstock.com Tumblr was supposed to speed up Marissa Mayer’s turnaround of Yahoo when the portal announced it...

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
Yahoo announced Q4 and full-year revenues. While earnings per share were in line with expectations, revenues (ex-TAC) were down 15...

Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot
Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...

Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video
Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...

Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research...

Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric...

Hornitos Takes Virgin Agave Skydiving In #NotJustAnyAgaves Social Campaign
Working with The Community, the brand created two launch videos which introduce us to the Hornitos agave. In one video, he’s driving...

Crimson Hexagon Now Offers Access To Tumblr Firehose
Analytics provider Crimson Hexagon announced today that it has joined Tumblr’s Preferred Data Partners program, and now can offer...

Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
To help introduce the 2016 Acura ILX, the brand has teamed with five visual storytellers on social media who will create 3D digital flip...

NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The
Following Aoki’s electronically-charged intro, Yahoo announced its new competition series “Ultimate DJ” by bringing on stage three of the...
























