Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online watched it on YouTube, with 65 percent of moviegoers agreeing that watching trailers on YouTube influenced which movie they planned on seeing.
With the help of market research firm Ipsos, Google analyzed its YouTube activity around movie-trailers to find out how moviegoers are using the site – and their mobile devices – when deciding which film to see next.
Not only are a majority of moviegoers watching trailers on YouTube, the study found more than 35-million hours of movie trailer views on YouTube so far this year happened on a mobile device.
Google’s research showed an 88 percent year-over-year increase in the number of movie trailer views on YouTube. It also found more than half of 13 to 24-year olds agreed they were more likely to watch a trailer on YouTube versus on TV. Forty-seven percent of moviegoers said they had watched a trailer on YouTube prior to the last movie they saw in the theater.
Going on content uploaded between between April 1 and June 30 of this year, Google created the following YouTube Movie Trailer Leaderboard, based on both paid ads and organic views.
YouTube Summer Movie Trailers Leaderboard
1. Star Wars: The Force Awakens – Official Teaser #2 (67.8 million views)
2. Batman Versus Superman: Dawn of Justice – Official Teaser Trailer (57 million views)
3. Jurassic World – Official Global Trailer (27 million views)
4. Terminator: Genisys Official Trailer #2 (19.7 million views)
5. Marvel’s Ant-Man – Trailer #1 (17 million views)
According to Google, these five trailers generated more than 189 million total views, earning 336,559,103 minutes watched. Google says the average view duration for the five trailers came to one-minute and 46-seconds.
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