Fahad HAug 6, 20192 min readGoogle Ad Manager, AdMob add support for app-ads.txt, to start blocking unauthorized ad serving for New app-ads.txt tabs in the Google Ad Manager and AdMob interfaces will show errors and issues to address in publishers’ files. Google Ad...
Fahad HMay 31, 20191 min read“Popular dishes” have arrived in Google Maps listingsGoogle Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...
Fahad HMay 22, 20192 min readA year after GDPR, mobile notifications are up, location sharing is downIn the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
Fahad HMay 15, 20194 min readLocation intelligence companies react to new Android privacy controlsPrivacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...
Fahad HMay 8, 20193 min readAs part of broader privacy push, Google gives users more control over location dataOne of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central...
Fahad HMay 8, 20192 min readGoogle App campaigns to get YouTube inventory, tROAS biddingA new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...
Fahad HApr 3, 20193 min readWalmart doubles down on voice grocery shopping with Google HomeYesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google...
Fahad HMar 1, 20192 min readMeet Unbounce’s drag-and-drop builder for AMP landing pagesUnbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Fahad HFeb 14, 20192 min readGoogle rolls out ‘interpreter mode’ for Home and smart displaysGoogle Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...
Fahad HFeb 6, 20192 min readSuper Bowl ads show Alexa as part of daily lifeSuper Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset...
Fahad HJan 25, 20192 min readSlow pages hurt conversions, but marketers aren’t in a hurry to fix themLoad time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...
Fahad HNov 27, 20182 min readCheetah Mobile and another Chinese firm accused of mobile ad download fraudMobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...
Fahad HNov 27, 20183 min readEU consumer groups accuse Google of violating GDPR with location historyLocation-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...
Fahad HNov 16, 20182 min readAnalyst: Amazon Echo owns 75 percent of global smart speaker marketRoughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HOct 17, 20182 min readHow will Google’s new Android app licensing rules in Europe impact Chrome and search?On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...
Fahad HOct 15, 20181 min readNative ad test in Google Discover feeds gets a new lookFor several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Fahad HOct 10, 20182 min readWhy Google’s Home Hub could outsell Echo Show, other smart displaysYesterday at Google’s hardware event, it introduced a number of new devices. Among them, the anticipated Pixel 3 and 3XL handsets, a new...
Fahad HOct 9, 20182 min readGoogle appeals record $5 billion EU antitrust Android fineEarlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...
