Fahad HJul 12, 20195 min readThe top retailer marketing strategies to compete with Amazon Prime DaySince launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking...
Fahad HJan 28, 20192 min readAre brands behind the times when it comes to gender stereotypes in ads?Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Fahad HDec 19, 20182 min readStudy finds 61 percent of electronics reviews on Amazon are ‘fake’Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are...
Fahad HDec 4, 20183 min readDo brand politics impact consumer purchases? It’s complicatedA majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...
Fahad HNov 27, 20182 min readFrom Black Friday to Cyber Monday, consumers spend more than $4 billion on mobileOver this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Fahad HNov 5, 20182 min readStudy finds decline in ‘trust’ costs corporations billions in profitsIt turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Fahad HOct 31, 20182 min readStudy confirms brands’ worst fears about unsafe contentPhoto © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...
Fahad HSep 5, 20182 min readPew survey finds marked decline in Facebook user engagement since MarchAccording to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Fahad HAug 23, 20182 min readSurvey: Teens cutting back on mobile screen, social media timeAccording to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much....
Fahad HAug 22, 20181 min readReport: Customers are more loyal to companies that are transparent on social mediaThe Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...
Fahad HAug 14, 20182 min readReport: Traditional methods of personalization don’t work for millennials and Gen Znew research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Fahad HJun 20, 20183 min readAfter data leak, 3 of 4 US carriers vow to stop selling user location to third partiesIf mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Fahad HMay 31, 20182 min readHave we reached peak smartphone, and what does that mean for marketers?Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Fahad HMay 25, 20182 min readDespite recent events, people still positive about internet’s impact on societyDespite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...
Fahad HFeb 21, 20182 min readRetailers with shopping apps now see majority of e-commerce sales from mobileFor many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
Fahad HDec 18, 20174 min readAI marketing and the journey through the uncanny valley“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
Fahad HNov 9, 20172 min readReport: Mobile users start with social apps, then move on to browsers and searchVerto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Fahad HAug 30, 20173 min readSurvey: More consumers seeking to buy directly from brands vs. retailersOne of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...
Fahad HAug 14, 20171 min readNew research shows Hispanic millennial shoppers are ‘a driving force’ of US economyThe US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
Fahad HJul 17, 20172 min readMove over millennials, Gen-Z now the largest single population segmentAccording to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
