The top retailer marketing strategies to compete with Amazon Prime Day
Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking...
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Are brands behind the times when it comes to gender stereotypes in ads?
Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Study finds 61 percent of electronics reviews on Amazon are ‘fake’
Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are...
Do brand politics impact consumer purchases? It’s complicated
A majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Study finds decline in ‘trust’ costs corporations billions in profits
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Study confirms brands’ worst fears about unsafe content
Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...
Pew survey finds marked decline in Facebook user engagement since March
According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Survey: Teens cutting back on mobile screen, social media time
According to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much....
Report: Customers are more loyal to companies that are transparent on social media
The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
After data leak, 3 of 4 US carriers vow to stop selling user location to third parties
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Have we reached peak smartphone, and what does that mean for marketers?
Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Despite recent events, people still positive about internet’s impact on society
Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...
Retailers with shopping apps now see majority of e-commerce sales from mobile
For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile...
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
Report: Mobile users start with social apps, then move on to browsers and search
Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Survey: More consumers seeking to buy directly from brands vs. retailers
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials...
New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...
Move over millennials, Gen-Z now the largest single population segment
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in...
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