Half of the top ten most watched ads on YouTube this year were Super Bowl spots, including the No. 1 ad from Mobile Strike. The video game’s “Arnold’s Fight” ad featuring Arnold Schwarzenegger has generated more than a 100 million views since its February 7 Super Bowl release date.
Mobile Strike’s ad gained steamed through the course of 2016. After not even ranking on YouTube’s top ten most popular Super Bowl 50 ads posted the day after the Super Bowl, the spot found its way to the top of the list for all ads in 2016 – beating out four other Super Bowl brands, including Hyundai’s “The Chase” which was the No. 1 most popular Super Bowl ad back in February.
Other Super Bowl brands to make the list include Pokémon, Mountain Dew and Skittles. YouTube reports the five Super Bowl spots taking up half the list earned a combined 205 million mobile views, with 81 percent of watch-time happening on a mobile device.
YouTube also broke down video views for its top ten most watched ads by viewer-age and found that the largest share of viewers were 25 to 34 year-olds.
Other brands to make the list include Knorr, Nike, Samsung, Supercell’s Clash Royale and Always with its inspiring #LikeAGirl spot. At No. 7, Always nearly tied with Mountain Dew’s “PuppyMonkeyBaby” Super Bowl spot with Always generating 27.7 million compared to Mountain Dew’s 27.8 million views.
YouTube’s Top 10 ads in 2016
1. Mobile Strike: Arnold’s Fight (101.1M views)
2. Knorr: #LoveAtFirstTaste (60.4M views)
3. Nike Football: The Switch (56.4M views)
4. Samsung: Galaxy S7 and S7 Edge Official Introduction (45.8M views)
5. Clash Royale: Theme Song (37M views)
6. Mountain Dew KickStart: Puppymonkeybaby (27.8M views)
7. Always: #LikeAGirl (27.7M views)
8. Hyundai: The Chase (26.1M views)
9. Pokémon: #Pokémon20 (25.3M views)
10. Skittles: The Portrait (24.2M views)
YouTube’s says its top ten ads for 2016 are based on views earned between January 1 through November 15 of this year.
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