Fahad HSep 4, 20193 min readYouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s contenYouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...
Fahad HAug 30, 20192 min readYouTube to phase out exact counts for public-facing subscriber numbersYouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September...
Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HAug 23, 20196 min readSocial Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transpareThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HAug 16, 20196 min readSocial Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integrationThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 13, 20193 min readSurvey: 90% of consumers tell brands to stay away from extreme, offensive contentBrand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...
Fahad HJul 12, 20192 min readYouTube offers creators more revenue opportunitiesYouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels....
Fahad HJun 21, 20197 min readSMXcast: Tactics to improve your YouTube video ad performanceFor search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine....
Fahad HJun 19, 20191 min readGoogle DV360 testing 3D and YouTube live stream display ad formatsGoogle Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Fahad HJun 18, 20193 min readTrueView audience engagement: Paid strategies to find fans and reduce wasteAll advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...
Fahad HJun 6, 20194 min readWomen make up majority of influencer community, still earn less than male influencersThe influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...
Fahad HJun 3, 20194 min readAnswers to common questions about YouTube AdsI never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...
Fahad HMay 15, 20196 min readThe big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funGoogle Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Fahad HMay 13, 20192 min readGoogle’s new Bumper Machine whips up 6-second bumper ads from longer videosGoogle has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Fahad HMay 3, 20192 min readBrandcast 2019: YouTube updates Google Preferred algorithm, makes originals free with adsKey announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded in specialized interests, deeper...
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HFeb 19, 20192 min readYouTube updates ‘strikes system’ to warn creators first when their content breaks the ruYouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Fahad HFeb 5, 20193 min readGoogle: Still ‘early days’ for performance advertising on YouTubeDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Fahad HFeb 5, 20192 min readYouTube lets some advertisers buy masthead ads on CPM basisYouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
