YouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September...

Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...

Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...

Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among...

YouTube is introducing new monetization capabilities for creators, including Super Stickers and new tiered Channel Membership levels....

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine....

Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...

All advertisers claim to do A/B testing and segmentation on their target audiences, but few do it right. YouTube and its TrueView video...

The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion,...

I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build...

Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...

Key announcements included updates to the Google Preferred algorithm, a fresh YouTube TV lineup grounded in specialized interests, deeper...

This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...

Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...

YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...