Reddit US ad revenues could top $100M this year amid added focus on ad products
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
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Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Are brands behind the times when it comes to gender stereotypes in ads?
Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
How can Amazon chip away at the duopoly?
Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of mar
A new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Pinterest expected to hit $1 billion ad revenue by 2020
Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...
Amazon now 3rd-biggest digital ad seller in US
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in
The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot...
Native will dominate display spending in 2018
According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Pinterest reports 50% gain YoY in SMB advertisers
rvlsoft / Shutterstock.com Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is...
Forecast: Digital advertising pulling away from TV on global basis
Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Google says it removed more than 3.2 billion bad ads in 2017
Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
Just 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...
Report: 5G will drive $12 billion in new mobile commerce revenue by 2021
Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s J
Image still from Calvin Klein’s Our Family. MYCALVINS# ad Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its...
YouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad game
YouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....
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