Fahad HMar 27, 20193 min readReddit US ad revenues could top $100M this year amid added focus on ad productsOver the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
Fahad HFeb 20, 20192 min readDigital ad spending to top traditional for first timeDigital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HJan 28, 20192 min readAre brands behind the times when it comes to gender stereotypes in ads?Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Fahad HOct 9, 20182 min readSurvey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marA new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Fahad HOct 1, 20182 min readPinterest expected to hit $1 billion ad revenue by 2020Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...
Fahad HSep 19, 20181 min readAmazon now 3rd-biggest digital ad seller in USAmazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
Fahad HMay 10, 20182 min readIAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growthThe IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a...
Fahad HApr 30, 20182 min readDigital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthDigital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB,...
Fahad HApr 13, 20182 min readGoogle’s ‘International Women’s Day’ spot was most watched ad on YouTube in The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot...
Fahad HApr 11, 20181 min readNative will dominate display spending in 2018According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in...
Fahad HApr 5, 20182 min readPinterest reports 50% gain YoY in SMB advertisersrvlsoft / Shutterstock.com Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is...
Fahad HMar 26, 20181 min readForecast: Digital advertising pulling away from TV on global basisForecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion....
Fahad HMar 15, 20181 min readGoogle says it removed more than 3.2 billion bad ads in 2017Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...
Fahad HMar 6, 20182 min readReport: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 monthsJust 397 brands bought video ads on Snapchat Discover channels — which feature content from publishers such as ESPN, Cosmopolitan and...
Fahad HMar 5, 20182 min readReport: 5G will drive $12 billion in new mobile commerce revenue by 2021Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...
Fahad HFeb 13, 20182 min readKardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s JImage still from Calvin Klein’s Our Family. MYCALVINS# ad Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its...
Fahad HFeb 8, 20182 min readYouTube says Amazon Alexa, Bud Light & Groupon won the Super Bowl ad gameYouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....
