The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be...

This year’s Super Bowl saw over 40 brands pay more than $5 million dollars each for ad time during the big game. There were the usual...

And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl fans...

YouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....

Hours after the Philadelphia Eagles were crowned the winners of Super Bowl LII, Twitter announced that Pepsi had won the first-ever...

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...

On top of the $5 million ad buy, there are still creative costs involved with making the ad (or ads) and the supporting campaigns to...

Unlike Boston sports fans, Twitter needs a win. The company has suffered four consecutive quarters of ad revenue declines and the recent...

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple...

An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing....

Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political...

influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach influencer marketing is as a...

Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...

This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last...

The Patriots may have won the Super Bowl, but Anheuser-Busch was the advertiser to beat on game day. Anheuser-Busch’s Budweiser and Bud...

The statistics are from our sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl...

Wow, what a game! Big thanks to our insightful guests, to my colleagues and to everyone who joined us for the big game and the big ads!...

With less than three hours before Super Bowl LI’s kickoff, brands are lined up to take the field in hopes their campaigns will have a...