Design, Usability & Conversion was a new column introduced in 2014, where contributors shared tips on how to design and architect your website for maximum results. Stoney deGeyter’s comprehensive piece — which promises to be a reference guide for years to come — came in at #1, unsurprisingly.
Others weighed in on tapping into human nature and expectations to make navigation and conversions as easy — and irresistible — as possible. In case you missed some of these super-useful columns, check out the top 10 Design, Usability & Conversion columns published on Marketing Land in 2014.
100+ Questions You Must Ask When Developing A Website by Stoney deGeyter. Published on 6/17/14. 1.6K social shares across all platforms.
4 Things Online Marketers Should Know About User Experience (UX) by Shari Thurow. Published on 2/14/14. 2.4K social shares across all platforms.
5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page by Jordan Kasteler. Published on 8/19/14. 12.3K social shares across all platforms.
Rotating Banners: Why Image Sliders Kill Conversions by Tim Ash. Published on 7/11/14. 901 social shares across all platforms.
Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are! by Shari Thurow. Published on 8/29/14. 3K social shares across all platforms.
Three Psychological Features Of A Landing Page That Make People Click by Neil Patel. Published on 10/24/14. 1.1K social shares across all platforms.
The Fundamental Checklist For Website Navigation Design & Architecture – Part 1 by Shari Thurow. Published on 7/18/14. 544 social shares across all platforms.
Fonts & Conversion Optimization: Everything You Need To Know by Jeremy Smith. Published on 10/2/14. 696 social shares across all platforms.
Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1 by Shari Thurow. Published on 4/11/14. 557 social shares across all platforms.
Conversion Optimization Guide For E-Commerce Shopping Carts by John Paul Mains. Published on 2/19/14. 324 social shares across all platforms.
Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.
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