To Combat Childhood Obesity, Mobile Music Site Plays New Artists Only When Device Senses Movement

Here’s another salvo in the never-ending war against childhood obesity, and this one uses the power of technology and the motivational value of music.

Working with the Run With Heart Foundation, Saatchi & Saatchi Poland has developed a mobile site called Moving Tracks.

The mobile site, fueled by a partnership with Warner Music, Universal and Sony, serves up exclusive, unreleased songs from well-known Polish artists such as Red Lips and Marika.

The agency plans for the effort to be ongoing but within the first weeks of launch, the site had already reached 500,000 people.

Here’s a video overview of the effort:

Here are a couple of screen shots of the mobile site: