The company’s apparently decided that the imaginary scenarios it’s been depicting thus far aren’t realistic enough, so, in its latest...

Honda is adding a giveaway to its annual “Happy Honda Days” end-of-year integrated campaign in 2015, allowing folks who retweet its...

As the holiday shopping season shifts into high gear, Volvo is positioning itself as an online shopping helper via a new service launched...

We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...

The Ohio-based White Castle fast food company is tempting fate with a re-creation of the iconic “Turkeys Away” episode of the 70s TV...

Healthy eating and anti-obesity advocates lament the fact that the healthier product often lacks the sizzle — and definitely the...

Napkins aren’t the most glamorous items to market, lacking the conspicuous brand-loyal following enjoyed by some categories like consumer...

In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...

Oh, yes, you’ve heard right. The Christmas toy-craving season has already begun, with Toys R Us — with help from BBDO Worldwide —...

It’s always the problem with creative executions online — either you settle for using some reassuringly mainstream technology (aka...

We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

They’re not likely to win over any Texans, who know that beef is the true foundation of good barbecue (disclosure: the author is based in...

Have we reached the point where everything in traditional media is designed to drive people online? It would appear so. A case in point...

For kid-focused snack brand Pirate’s Booty, this Saturday is like Christmas, Thanksgiving and Valentine’s Day all rolled into one. It’s...

Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what...

It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...

While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

If buying a person a beer is a good way to foster a friendship, Heineken is angling to make a lot of friends — Facebook friends, that is....