This week at SXSW, content marketing platform Thismoment is launching a new open cloud-based platform called Content Cloud. The new platform allows brands to source, manage and curate content into ‘playlists’ and distribute them across their social channels. The aim is to make it easier for major brands to manage content that lives on any number of channels and brand and agency platforms and harness it all to create more engaging marketing experiences.
“Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to over and over again,” said Vince Broady, CEO of Thismoment in the press release. “We’re making it effortless for brands to mix content from any source– whether earned or owned, photos, videos or apps –into dynamic playlists that can be easily shared wherever audiences are. We are excited to bring to market the first truly open end-to-end content marketing platform for our customers.”
The platform is meant to function as the centralized clearinghouse for brand asset management and content discovery. The platform integrates with a brand’s existing digital asset management systems, as well as APIs, UGC sources, and other content systems.
A discovery engine built into the platform allows brand marketers source UGC from channels such as Instagram, Youtube and Twitter and then request and record usage rights from individual consumers right from the platform. They can then create and edit a mix of owned and earned multimedia assets to tell stories that are shared across their social channels and apps.
Playlists are displayed via cards, making them easy to share and display on mobile devices and across social channels. The cards can be managed and distributed across any consumer device or social channel from a centralized management dashboard. When a playlist is edited, the cards automatically update across the channels in which the playlist has been syndicated.
Levi’s, Frito-Lay and Kia Motors are among Thismoment’s brand customers. Kia Motors America has been working with Thismoment since 2011 on campaigns, including the Super Bowl, and its Youtube channel. Thismoment says the brand is planning to extend the partnership to Kia.com to integrate user generated content into its main site.
The Content Cloud is available in a closed trial, and is expected to be generally available in early Q2 2014.
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