Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to...
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Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for mark
Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be...
Mavrck acquires GroupHigh to increase its influencer search index tenfold
Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Podcast listening growth continues: Mobile app usage up 60% since January 2018, study finds
Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...
LinkedIn Sales Navigator will now surface more content for sales teams to share
LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned...
Spotify for Podcasters provides data on demographics, listening habits
Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...
How to advertise to an audience with an 8-second attention span
In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
TINT introduces solution to quickly build UGC-driven web experiences
The TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to...
U.S. podcast ad revenue grew by 53% in 2018
U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to...
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Content may be king, but context is queen
“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement...
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Here’s what email marketers can learn from Morning Brew’s expansion
Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...
U.S. podcast audiences keep growing, 62 million listening weekly
For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
WordPress 5.1 released with Site Health feature, developer tools, more
Used by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular...
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