Fahad HSep 5, 20192 min readVibenomics launches out-of-home audio advertising marketplace to target customers in-storeAudio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to...
Fahad HAug 29, 20192 min readSpotify’s rumored ‘Create a podcast’ feature could be a valuable resource for markSpotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts...
Fahad HAug 20, 20192 min readSurvey: Growing content demands add pressure on marketing to improve cross-functional collaborationSiloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HAug 15, 20192 min readPodcast listening growth continues: Mobile app usage up 60% since January 2018, study findsPodcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...
Fahad HAug 14, 20192 min readLinkedIn Sales Navigator will now surface more content for sales teams to shareLinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned...
Fahad HAug 13, 20192 min readSpotify for Podcasters provides data on demographics, listening habitsSpotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The...
Fahad HAug 13, 20195 min readHow to advertise to an audience with an 8-second attention spanIn the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many...
Fahad HAug 12, 20192 min readWordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJVerizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Fahad HJun 26, 20191 min readTINT introduces solution to quickly build UGC-driven web experiencesThe TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to...
Fahad HJun 3, 20191 min readU.S. podcast ad revenue grew by 53% in 2018U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to...
Fahad HApr 30, 20193 min readAirbnb’s new video strategy lets experience and branding drive profitsAirbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported...
Fahad HApr 29, 20191 min readPodcast ads projected to grow to 4.5% of global audio ad spending by 2022Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This...
Fahad HMar 26, 20192 min readSpotify acquires Parcast storytelling podcast studioSpotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms...
Fahad HMar 19, 20195 min readContent may be king, but context is queen“Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement...
Fahad HMar 18, 20193 min readAdobe, WordPress, Google Docs lead CabinetM list of content marketing toolsContent marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...
Fahad HMar 8, 20193 min readHere’s what email marketers can learn from Morning Brew’s expansionMorning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make...
Fahad HMar 7, 20192 min readU.S. podcast audiences keep growing, 62 million listening weeklyFor the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put...
Fahad HMar 1, 20192 min readMeet Unbounce’s drag-and-drop builder for AMP landing pagesUnbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Fahad HFeb 26, 20191 min readWordPress 5.1 released with Site Health feature, developer tools, moreUsed by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular...
