Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as...

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish podcasts...

There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that...

With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect...

Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and...

Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they...

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned...

When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself....

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many...

American society isn’t just more diverse than it’s ever been – that diversity is now highly visible. More than ever, consumers are...

Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content...

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed,...

I contemplated the theme for this mid-summer article while I was prepping my beach reading list, looking for easy, engaging and...

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer...

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing...

The TINT Experience Builder. TINT, a user generated content curation platform, has launched a new suite of tools that allow marketers to...

Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall...

Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for...

U.S. advertisers spent an all-time high of $479 million on podcast ads in 2018, up 53% from $314 million the year prior, according to...

Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised...