Fahad HAug 27, 20193 min readWhy marketers should embrace data privacy, not view it as an obstacle“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
Fahad HAug 21, 20193 min readConsumers believe brands benefit more from personal data sharing than they doThere are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but...
Fahad HJul 12, 20192 min readRecent funding news indicates increased need for data compliance managementThe past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...
Fahad HJul 10, 20191 min readCheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ dDirect marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
Fahad HJun 3, 20197 min readA marketer’s guide to the California Consumer Privacy ActIn 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
Fahad HApr 17, 20193 min readCollection of tech companies support changes to CA privacy act that bring it closer to GDPRThe California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
Fahad HMar 26, 20194 min readWhat marketers need to understand about fines under the new California Privacy ActIt did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
Fahad HFeb 19, 20193 min readWhat the US data protection law will mean for ad tech and marketersWe’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HJan 23, 20194 min readLaw that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Fahad HNov 21, 20183 min readWhy a French ruling against a small mobile ad firm has ad tech on the defensiveWhat happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 5, 20182 min readCompany execs could go to jail for misusing data under proposed U.S. data privacy lawdraft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
Fahad HOct 24, 20182 min readReport: Apple expected to say GDPR a model for US privacy regulationAccording to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Fahad HOct 11, 20183 min readGDPR complaints stack up across the EU as regulators prepare to issue finesGDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Fahad HSep 12, 20183 min readTop tech firms call for pro-business updates to federal data privacy lawscalled for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...
Fahad HSep 5, 20181 min readGoogle, IAB Europe still negotiating GDPR Consent Framework implementationIn May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Fahad HAug 28, 20183 min readNew report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
