Why marketers should embrace data privacy, not view it as an obstacle
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal...
There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but...
The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into...
Direct marketing provider Cheetah Digital announced that it has acquired data solutions firm, Wayin Inc. Wayin specializes in data...
In 1972, California voters amended the California Constitution to include an important principle noticeably absent from both the state...
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard...
It did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are...
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
What happened. After an April investigation by the CNIL (la Commission nationale de l’informatique et des libertés) revealed that...
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer...
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...