Taboola is out this week with an Apple News competitor — but for Android devices.
The content discovery service is announcing a partnership with Android mobile device maker ZTE, the ninth largest in the world, to create a new web-based news recommendation service. The partnership is exclusive with ZTE in the initial four countries — Russia, Mexico, Germany and Spain — and Taboola says it will be partnering with other mobile carriers and Original Equipment Manufacturers (OEMs) in other countries.
From the wake screen of ZTE devices, the user sees a feed of a couple of dozen of linked thumbnails of news stories, available via swiping through screens. The stories come from publishers in Taboola’s regular network, as well as from a new cost-per-click marketplace that will be available for non-network publishers.
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