Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television.
Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study.
CTV is online streaming content that includes TV programming from major broadcast networks, cable networks like Bravo or online-only networks like Netflix.
Some of the programming services, like Crackle, are available for free with advertising. The TV content can be delivered through apps in Smart TVs, desktop computers, mobile devices or Over-the-Top boxes like Apple TV or Roku.
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