Fahad HAug 16, 20196 min readSocial Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integrationThis collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing...
Fahad HAug 1, 20192 min readSnapchat’s ‘Instant Create’ fast-tracks ad creationSnapchat rolled out a new “Instant Create” tool that allows advertisers to quickly build an ad by selecting the ad’s objective (web...
Fahad HJul 24, 20193 min readSnap continues to march forward with solid gains during the second quarter of 2019Snap, the company behind Snapchat, reported a 48% year-over-year increase in revenue for the second quarter of 2019, reaching $388...
Fahad HJun 24, 20197 min readWelcome to the next era of social media marketingAt this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Fahad HJun 12, 20193 min readMary Meeker: Social media usage is flat globally, mobile ad spend continues to climbMary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Fahad HMay 28, 20192 min readTime spent on Facebook, Snapchat remains flat, but Instagram sees growthSource: eMarketer eMarketer reports the average amount of time people will spend each day on Facebook this year will remain unchanged...
Fahad HApr 29, 20192 min readShopify adds new Facebook, Snapchat ad buying options from the e-commerce platformShopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Fahad HApr 26, 20192 min readSnap Select will let advertisers reserve video inventory at fixed CPMSnapchat announced Friday it is launching Snap Select to give advertisers using the platform’s six-second non-skippable ads access to...
Fahad HApr 25, 20192 min readSnap names former McDonald’s marketing leader Kenny Mitchell as its first CMOKenny Mitchell, the former VP of brand content and engagement for McDonald’s, has been named Snap’s first ever CMO. Mitchell will begin...
Fahad HApr 24, 20192 min readSnapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenueSnapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of...
Fahad HApr 15, 20193 min readMore people will turn to their mobile device instead of TV for entertainment in 2019Most marketers know the pace at which people are consuming media via their mobile devices shows no signs of slowing down, but the rate at...
Fahad HApr 4, 20191 min readSnapchat announces new features geared at creativity, collaboration, partner advertisingSnapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that...
Fahad HMar 8, 20194 min readFacebook lost 15 million users? Marketers remain unfazedSource: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report...
Fahad HFeb 6, 20193 min readSnap topped $1 billion in revenue in 2018, stabilized user base in fourth quarterAfter quarters of declines, the company stabilized its user base at 186 DAUs in the last quarter of 2018, holding steady from the third...
Fahad HDec 27, 20185 min readSocial media 2018 put the spotlight on data, video, StoriesAfter suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news...
Fahad HNov 19, 20181 min readSnapchat’s Lens Creative Partners program helps brands find AR filter creatorsSnapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that...
Fahad HNov 7, 20182 min readSnapchat integrates with Comscore to measure Discover channel trafficSnapchat is partnering with Comscore to allow the firm to measure publisher reach for their Discover channels, the companies announced...
Fahad HOct 31, 20182 min readSnap executive team gets two new chiefs: a chief business officer and chief strategy officerSnap CEO Evan Spiegel announced two new chief executives in an email to employees on October 24. Jeremi Gorman has been hired to serve as...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
