SimilarWeb’s new Digital Insights service can track patterns of jeans buyers on Amazon.
SimilarWeb is out this week with a new service that offers a more granular look at the paths taken by online buyers, offering insights that the company says are not available elsewhere.
Called Digital Insights, it is a series of custom reports that can indicate how most buyers reached a given destination, which affiliate links or search terms are the highest-converting, and other metrics related to buying patterns. To use the service, marketers contact SimilarWeb through its website, describe the question(s) they want to answer, and the company sets up a customized arrangement for pricing, kind of report and report frequency.
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