Shopify’s business assistant bot Kit is now free to merchants

If you’re one of the 400,000 or so merchants on Shopify, you now have a free virtual employee.

The e-commerce platform is announcing this week that Kit, its bot marketing assistant, is now available at no charge. Previously, Kit’s going rate had been $10/month.

In April of last year, the Ottawa-based Shopify bought privately-owned Kit CRM, which had been founded in 2013. Merchants can converse textually with Kit on Facebook Messenger, SMS or Telegram, with “yes” being all that is needed for Kit for act on any of its recommendations.

[Read the full article on MarTech Today.]