While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events like...

The popularity of Amazon Marketplace over the years has made Amazon a more attractive destination for brick-and-mortar retailers. In a...

Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify...

Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you...

PromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and...

Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber...

This year’s two-day Prime Day event has come to a close, and Amazon reported it was the biggest shopping event in its history. Prime Day...

Amazon’s days of owning the biggest shopping day(s) of the summer may be numbered. Large retailers, companies with more than $1 billion...

Since launching in 2015, Amazon’s Prime Day sale has claimed its place as an industry-wide shopping holiday, generating record-breaking...

With Amazon Prime Day just around the corner, retailers and e-commerce platforms are revving up their martech stacks to support digital...

Signed-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced...

Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, the retailer has...

Amazon announced on Thursday the launch of Counter, a new network of staffed pickup points at which customers can retrieve their Amazon...

Shopify is integrating the Apple Business Chat platform into its Shopify Ping mobile app, making it possible for merchants to manage...

Amazon Prime Day, which began four years ago as a tool to drive Prime memberships, has become as hotly anticipated as “Black Friday.” For...

If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are...

A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds...

Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since...

Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics...