“Free” is always better when you get value.
That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based company is out with a cloud-based self-service capability that lets brands find out the value of earned media on Facebook, assuming they contain at least one visual element.
VP of Marketing Jonathan Gardner told me that, to his knowledge, this is the first free tool that lets brands calculate the value of their image-based earned media on that social platform.
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