Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...

Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...

If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what...

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the...

I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...

You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...

SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...

Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to...

There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....

After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...