Reducing the time it takes to write meta descriptions for large websites
Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the...
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How to forecast the revenue opportunity for the coveted ‘position 0’
Want to target position 0? Here’s what you need to make that happen.” There are two primary reasons for targeting the coveted position...
SEO for multi-language websites: How to speak your customers’ language
In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
Stop being a link snob and saying no to certain links
The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....
An easy way to see if Google thinks your webpages are keyword relevant
We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for rankings shortfalls,...
How to integrate display with search and video
Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...
3 important search engines to leverage for content marketing
search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are...
15 ways to ride the audience wave
If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what...
An easy quarterly plan for local link building
Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the...
How to use SEO data in your social media strategy
I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social...
Beginners’ guide to Bing Ads management
You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing...
Search & social integration: Takeaways from SMX West
SMX West, the integration of social and search was first and foremost in my mind. Below is a roundup of key lessons learned across...
7 tips for small manufacturers thinking about using AdWords
In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...
Expanded text ads that kick butt
Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what...
Paid search vs. paid social: how to design the ideal marketing mix
Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You...
Up close at SMX: Using paid search and social together
From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
How to get the old Google Keyword Planner volume data
Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
Kyne made the point that by not understanding the importance of validity of sample size, we often end up unintentionally lying to...
How ignoring online reputation can destroy your PPC campaign
There is an attitude among digital marketers that pay-per-click advertising is easier to master than other types of online marketing....
7 essential Google Analytics reports every marketer must know
After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google...
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