Back in November of 2017, Yelp announced it would start issuing penalties for businesses that solicit reviews. Yelp said: “Now, we are...

Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving...

To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local...

There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be...

There is a difference between local engagement that’s simply there and local engagement that grabs attention: a booth with pamphlets at a...

In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the...

Specifically, a Capital One survey of 400 small businesses  — its Fall 2016 Small Business Barometer Survey — found that only 56 percent...

Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that...

moving to automated marketing platforms, some of their national counterparts are slowly and surely building market share via scaled...

This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear...

A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be...

Whether you’re a local business looking for more walk-ins or a startup launching in select regions across the US, your marketing team...

Local SEO is getting more difficult for many businesses. Google’s move from seven to three listings in the local pack, and the threat of...

Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds of developers together for Google I/O, its annual developer...

In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....