Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails.
Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” Matt Harris, co-founder and chief executive officer of Sendwithus, told me. “And then the customer integrates with the API. So we’re not actually involved in the sending of the email, we’re a content management layer.”
Harris said that enterprises have historically had problems managing system-triggered transactional emails, which pose different challenges for enterprises than for smaller organizations.
“Marketing-cloud-style products are not built for data-driven triggered email,” Harris said. “It’s hard to get data into the emails, and they’re working with an email template system designed for marketing emails, not transactional.”
He explained further:
… [M]arketing-cloud products aren’t designed with modular email components in mind. It’s difficult or impossible, which makes updating a single logo difficult, because the effort needs to be duplicated across all email templates. … [T]ransactional email is always tied to a product feature. Due to this, there’s a certain need for control of when an email can change, as well as some integration into the development/product lifecycle. We want to be tightly ingrained in all of the back-end systems that a company uses and surface all of these really valuable emails to the people in the company that care about the customer most — people on the marketing team, those in charge of customer experience.
Screen shot of the Dyspatch dashboard
GDPR out of the box
Because Dyspatch does not collect personal information, it is “GDPR-compliant out of the box,” Harris said, referring to the upcoming General Data Protection Regulation (GDPR) that grants European citizens sweeping rights to their data.
“We actually go quite a few steps further than [GDPR],” Harris said. “We’ve designed it to work with some of the world’s largest and most customer-sensitive companies in the world. The API actually can’t catch customer data. There’s no way to put a customer email address or any other PII (personally identifiable information) inside of the Dyspatch system.”
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