SEM account management: Part 1 — How to avoid getting fired

This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization.

However, the first requirement of being a good SEM Manager is to be one. If you get fired by your boss, you can’t really work on excelling, can you? I have some pretty substantial experience in this area — both in being fired myself and in being on the scene when other account managers have been removed from accounts.

This article details some of the most common career-limiting ways that an SEM account manager can run into trouble, and how to avoid them. Parts 2 and 3 will focus on how to “deliver the goods” and gain more responsibilities.

[Read the full article on Search Engine Land.]