Salesforce’s Einstein mascot
Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s announcement of enhanced capabilities for the company’s Sales Cloud.
Three new features are now available: Einstein Forecasting, Einstein Opportunity Scoring and Einstein Email Insights. For a theoretical physicist, Einstein sure seems to know a lot about sales.
Einstein Forecasting uses data mining and machine learning on historical data, seasonal factors and team behaviors to forecast sales for teams and managers, up to the level of CMO.
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