Sales enablement tools grow up, as Forrester releases first Wave report

Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category.

This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester clients, with individual purchase required otherwise.)

This study follows the first analyses of sales enablement tools this year by SiriusDecision in February and Aragon Research in October. Forrester noted that there have been enough vendors to constitute a market segment only for the last four or five years.

[Read the full article on MarTech Today.]