This article is part of Marketing Land’s Holiday Retailer series.
After 2013’s record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and e-commerce sales are going to continue to climb this holiday season.
According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching $862.53 billion.
The same report claims e-commerce sales will jump 16.6 percent during the 2014 holiday season, generating $72.41 billion during November and December.
E-commerce sales have continued to climb during the last three years, up 1.3 percent since last year, and 3.2 percent over 2012.
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