
It’s post-holiday return season: How marketers can make the best of it
The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to...

Why some marketers say Cyber Week is just too long
As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many...

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...

Move over, Prime Day; Amazon’s Cyber Monday takes the crown
Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...

Cyber Monday shopping shatters sales records, beats expectations
Consumers spent $7.9 billion Monday, making it the biggest online shopping day in U.S. history, according to Adobe Analytics figures...

Consumers spent a record $6.22 billion online on Black Friday
Shoppers dropped a record $6.22 billion online on Black Friday, according to Adobe Analytics data released this weekend — an increase of...

Data: Retailers that can expect to see Black Friday store visits and those that won’t
Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...

Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...

Instagram unveils 3 new shopping features ahead of holidays
Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...

Your customers aren’t waiting till Black Friday, neither should you
In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the...

Survey: Majority of consumers will spend 75% of holiday budgets online this year
It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...

Survey: Expect more holiday spending, ‘blended retail’ shopping this year
A new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending,...

Calls to businesses rose more than 375% over past two holiday seasons
The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday...

Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on...

Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday...

Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs e-commerce growth at 16.2 percent, while Internet Retailer...

Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
Strong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...
























