Quora launches retargeting for advertisers

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network.

It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage of Quora’s recent integration with customer data platform Segment.

Advertisers can then build audiences based on users’ site visit behavior.

A new Audience Targeting tab is now available under the Manage Ads section in Quora Ads Manager. It’s not possible to exclude audiences, yet, but that is likely on the roadmap.

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